Why Reviews Matters
Setting Our Hotels up for Success
At Regency Hotel Management, our customer experience doesn’t stop at the hotel. Meeting guests where they are, whether it be offline or online, helps us provide the best experience possible. That’s why we are invested in review strategies and continuing to push the envelope when it comes to setting up our hotels for success.
When a user is searching for relevant hotels, you want to show up in the search results. Reviews help enhance your presence and rank better on Google. How do you generate more reviews? It’s easier than you think. Ask your guests for honest reviews. According to Bright Local’s 2018 Local Consumer Review Survey, 70 percent of consumers will leave a review if asked.
After a guest’s stay at a Regency property, we send a follow-up email asking them to leave a Google review. We make it easy and provide the link that takes them straight to the page. Front desk employees are also encouraged to ask guests for reviews.
Drive Direct Bookings
Reviews not only help with local SEO, but they also help to drive direct bookings, saving properties third-party booking fees. Six in ten consumers say they look to Google for reviews before visiting a business. If a user doesn’t see any reviews, they may be wary about booking with you.
All of our general managers have a platform that aggregates reviews across multiple channels like Facebook, Google, and TripAdvisor. This process makes proactively responding to guest reviews easy. And it pays off. A TripAdvisor study found 68 percent of guests will book a hotel that responds to reviews.
Creating the Best Customer Experience
The Regency Hotel Management team strives to create the best guest experience for its guests every day. It’s a responsibility we take very seriously. A solid review strategy is one part of that. It makes us stand out from competitors, and again, sets our properties up for success.