Hotel Sales and Marketing

Our hotel sales and marketing team provides the following services.

• Complete, thorough hotel sales and marketing department audits as needed. 
• Support and assist the property general managers and sales departments in planning and executing property specific sales plans.
• Conduct frequent scheduled telephone conference call meetings to monitor group sales pace, assist properties in market segment saturation and to help staff strategize and adjust to help overcome soft revenue periods. 
• Monitor weekly and monthly sales reports to ensure property sales staff is working to their potential and achieving the results needed for the success of the hotel. 
• Communicate sales and marketing franchise information to franchise-affiliated properties. 
• Share a broad spectrum of industry knowledge and provide guidance, as needed by the properties for management of Internet travel websites and related marketing and advertising opportunities. 
• Support properties in hotel sales and marketing efforts: work together with properties to analyze their hotel’s success factors and assist them in executing a targeted sales plan, provide qualified sales leads, make personal sales calls on properties behalf, assist properties in specific market segment saturation plans. 
• Provide guidance to properties in staffing and management of an efficient, organized and successful sales department. 
• Provide an annual marketing plan outline as well as conduct review and follow-up of each property plan. 
• Regency Hotel Management is a member of the National Business Travelers Association and a corporate sales representative represents all properties at their tradeshow. 
• Regency Hotel Management is a member of the National Tour Association and American Bus Association and represents all properties at the annual NTA and ABA Marketplace appointment exchanges. 
• Coordinate centralized motorcoach bookings for all properties. 
• Ensure listing and participation in appropriate national, regional, state and local publications eg. AAA TourBook and Internet, motorcoach publications, National Business Travel Association directory. 
• Monitor and assist in design and printing of property promotional materials. 
• Aid in design and placement of advertising; outdoor, airport and printed publications. 
• Administer the Regency Hotel Management STAR frequent traveler program.

Please contact us to learn more about our hotel sales and marketing services.